Pop Up Experience
— Experiential Design
Herb Essentials offers high performing skincare products that utilize the unique beneficial properties of Cannabis. In October 2020, they launched their first ever Pop Up in New York City to give newcomers and fans alike the chance to test out their new products. As their first ever branded physical presence, we created a store that felt elevated yet minimal directly reflecting their approach to beauty and skincare, while providing a subtle way for visitors to experience all aspects of the brand.
Role Creative Director and Designer
Client Herb Essentials
Photographer Drew Botcherby
Burled wood and stone textures were used for the front of the store display as a nod to the natural ingredients used within the products themselves.
Floral arrangements were created in collaboration with local florist Julia Testa incorporating Cannabis leaves with bright warm florals in the Ikebana style.
Herb Essentials created a series where they gave photographers complete creative freedom to shoot their products however they liked. The result is an incredible collection of diverse and inspiring product photography, part of which was showcased in store. This section of the store also showcased their Soundcloud page which features and supports musicians and DJs.
Sarah Wasley— Design & Art Direction