Plume & Petal 
by Bacardi

— Visual Identity & Art Direction

Plume & Petal is a premium, mid-proof vodka with an infusion of natural ingredients. With lower alcohol content than a glass of white wine, half that of a standard vodka, and fewer calories than both, they wanted their brand to feel as light and fresh as it tastes. We were tasked to create a brand world and design system around their existing packaging and logo.

Role Designer and Art Director
Client Bacardi

Product/Still Life Photographer Julia Stotz
Lifestyle Photographer Justin Chung
Food Stylist Alyssa Noui
Prop Stylist Joni Noe
Wardrobe Sue Choi
Hair & Makeup Nicole Chew
Videographer TJ Mauck

Sarah Wasley— Design & Art Direction