PLUME & PETAL
Spritz by Bacardi

— Creative Direction

 

A launch campaign shoot for Plume and Petal's new line of ready-to-drink cocktails.

071321_PP-RTD_Thumbnail2_resized
Plus_sign-01
Line_Divider

PLUME & PETAL
by Bacardi

— Visual Identity & Art Direction

 

A mid-proof vodka with delicate, natural flavors to leave you feeling light as a feather.

EXTERIOR_SKY_2625_horizontal
Plus_sign-01
Line_Divider

MOTTO by Hilton

Brand Identity


A Hilton hotel brand that speaks to the knowledge 
and taste of the modern traveler.

010619_Motto_Brand_Mockup
Plus_sign-01
Line_Divider

HERB ESSNTLS

Packaging Design


Bringing luxury and fashion to the CBD product category.

Elixir_Brand_thumbnail
Plus_sign-01
Line_Divider

ELECTRIC CULTURE

Brand Identity


Building a brand that bridges the gap between brands and creatives.

090720_EC_BusinessCards
Plus_sign-01
Line_Divider

HERB ESSNTLS
Pop Up Experience

Experiential Design


Building a physical experience for an e-commerce-based cannabis infused beauty brand.

herb_popup-34_new
Plus_sign-01
Line_Divider

HIGHFIELD

Identity & Type Design


A custom typeface created to stretch vertically to reflect the mobile-first approach of the agency.

051820_HF_hero_resized
Plus_sign-01
Line_Divider

ESSNTLS
of Skincare

Illustration


A series of minimal illustrations commissioned for cannabis skincare brand Herb Essntls’ new blog series.

052320_Portfolio_Herb_thumbnail
Plus_sign-01

Sarah Wasley— Design & Art Direction