— Visual Identity
Electric Culture bridges the gap between brands and creatives, providing each brand with a creative team built just for them and their unique needs. Igniting the spark between brand builders, it helps brands push creative boundaries and provides creatives with meaningful work. The brand's visual identity needed a logo and design system that combined the feeling of the electric environment they create with their vibrant personality.
Client Electric Culture
The icons were created to represent the formation of a creative spark, the ignition of an idea, and to create a direct correlation between the name Electric Culture and their brand purpose.
Sarah Wasley— Design & Art Direction